Our Happy Toy Making Process

Master recipe for toy joy + constant perfecting.

Toy making is simply exhilarating! We’ll collaboratively refine the concept, perfect the prototype, and ultimately bring to life truly remarkable final collectibles. The subsequent joy of holding, playing with, hugging, and admiring these toys is the cherry on top!

From the outside looking in, our clients may perceive the toy-making process as simple. However, behind the scenes, it involves a rigorous internal process with 65 major steps and hundreds of intricate design details and actions. From inception to delivery and beyond, our commitment and passion shine through as we strive to make each new toy the best one yet.

P.S. For comprehensive information on specifics like timelines, quantities, and costs, please select a particular toy or reach out to us directly.

...Step by Step

.01

Listening & Learning

.02

Concept

.03

Design & Prototyping

.04

Production & Quality Control

.05

Delivery

.06

Happiness

.01

Listening & Learning

Initially, our mission is to understand you, your characters, your fans, their universe, your concept, and your business. This information allows us to comprehend the goals you aim to achieve with the upcoming toys and collectibles.

Following this, we begin with the end in mind: we envision the actions, emotions, and lasting impressions we want the toys to inspire in fans, customers, and recipients. This focus remains constant throughout every stage of design and production.

.02

Concept

Taking this gathered knowledge, initial ideas and assets, we synergize it with our expertise in toy design and manufacturing. This allows us to suggest custom toy and collectible concepts that address your team’s objectives and hurdles.

We also consider initial packaging concepts and all aspects of the final toys. Our focus is on exploring all potential avenues to heighten fan enthusiasm and satisfaction.

.03

Design & Prototyping

Once the concept gets a green light, we finalize the toy design from A to Z. We then initiate the prototyping process, utilizing a combination of 3D modeling, rapid prototyping, manual sculpting, molding, and casting. Once we receive approval on the model, sculpture or pattern, we proceed with painted prototypes and kickstart the packaging design.

Prototyping is a joyous journey! We prepare and steer our clients’ teams through every phase. Each review stage feels like a mini Christmas celebration. We persist until everyone is satisfied with the design, and your team gives a thumbs up to the final prototype.

.04

Production & Quality Control

We craft the toys and collectibles using a diverse array of materials. The process begins with the fabrication of all separate parts, followed by finishing procedures such as painting, sewing, and printing. After this, we assemble and package the products.

Being ardent about quality, we conduct numerous quality control checks and reviews, encompassing independent third-party inspections. We also ensure all mandatory safety tests are carried out.

.05

Delivery

Once the toys have passed quality checks and are securely packaged into cartons, they embark on their voyage, either by air or sea, to reach you and your fans.

Throughout our years in this field, we’ve expertly handled shipments to nearly every part of the globe. Neither international borders nor complex distribution networks faze us. We’re equally adept at swift deliveries to remote warehouses or convention centers.

.06

Happiness

Our ultimate goal is happiness: for our clients, their teams, their fans, and everyone who encounters our toys. If we haven’t spread joy, regardless of how exceptional the toys are, we have not truly succeeded.

Satisfied clients and enthusiastic fans are the end product of our entire process. This dedication to delivering delightful collectibles is the driving force behind our work – we exist to disseminate joy through toys!

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